UNKNWN Clothing Store Opening In Miami
3 days ago – December 16th; Lebron James’s UNKNWN apparel store opened in Miami; at Aventura Mall. Traded to the Miami Heat (NBA) in 2010, James continues to invest in his shoe line; and now he has taken his name to a new level. UNKNWN will feature a mix of street, sport and high end fashion. The store carries private label offerings such as: 10.Deep, Crooks & Castles, Mark McNairy, Nike NSW, Comme des Garcons PLAY, Stussy, Original Fake, BBC/Ice Cream, The Hundreds and more.
Video: Chris Julian from Fruition Las Vegas – has worked with LeBron for the store’s concept and spoke with Creative Control to share his experience in creating a store with urban boutique appeal.
UNKNWN REVEALS AN INNOVATIVE PRODUCT ASSORTMENT IN THE FORM OF LIFESTYLE VIGNETTES FOR THOSE WHO LOVE TO DISCOVER NEW THINGS. LAUNCHED BY NBA ALL STAR LEBRON JAMES AND THE HOMIES CHRIS & SAM OF FRUITION.
Track from Blockhead’s album “The Music Scene”