Recently, the NBA and Adidas announced their contract would be ending at the end of the 2016-17 season. 2 years beforehand the NBA decides to go back to its original vendor, NIKE. If you remember all of those classic jerseys from years back, guess what? You are in for a big treat. Especially since most NBA teams still don their retro jersey as an alternate jersey to wear during the season.
You can thank Mitchell and Ness for that one.
The sports apparel company will include their iconic ‘swoosh’ logo on all team jerseys, apparel and more as they become the official apparel provider for the league.
Following from an official NBA press release.
The National Basketball Association (NBA) and NIKE, Inc. (NIKE) announced today an eight-year global merchandising and marketing partnership that will make NIKE the official oncourt apparel provider beginning with the 2017-18 NBA season.
“This partnership with NIKE represents a new paradigm in the structure of our global merchandising business,” said NBA Commissioner Adam Silver. “As our exclusive oncourt apparel provider, NIKE will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products.”
“We’re excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only NIKE can,” said NIKE, Inc. President & CEO Mark Parker. “In NIKE, Jordan and Converse we have three of the most connected brands in the world, and look forward to making the global growth of the game a successful strategy for both the NBA and NIKE.”.
NIKE has a rich history of innovating and leading from the front, and has supported some of the greatest former and current NBA and WNBA players. The company has been a global marketing partner of the NBA since 1992 and expands its rights over eight years under the new agreement, where NIKE will become the first NBA apparel partner to have its logo appear on NBA uniforms. NIKE will also have the global rights to design and manufacture authentic and Swingman jerseys as well as oncourt warm-ups and shooting shirts.
In addition, the partnership will activate around several NBA events such as NBA All-Star, NBA Global Games, NBA Draft presented by State Farm, Samsung NBA Summer League and NBA 3X. NIKE will remain the official partner and apparel provider of Basketball without Borders
Nike and its ‘Jordan Brand’ dominate the NBA and several of the game’s best players have deals with both the Nike and Jordan Brand like LeBron James, Russell Westbrook, Kobe Bryant, Kevin Durant, Kyrie Irving, LaMarcus Aldridge, Anthony Davis, Paul Millsap, Paul Pierce, Carmelo Anthony, Kawhi Leonard, Kyle Lowry, Chris Paul, Blake Griffin, Chris Bosh, Jimmy Butler, Jabari Parker, Marc and Pau Gasol and Paul George.