LeBron James’ second coming to Cleveland has been quite the iconic storyline. With the NBA season right around the corner, LeBron has teamed up with Beats By Dre to create a new campaign that pays homage to the Akron, Ohio. This 2 minute commercial shows LeBron visiting his former high school which now dons the name of “The LeBron James Arena” and gets an intense Beats style workout.

Lookout for Tip Off starts October 28th.

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