J.Cole x Bally collaborate with some visuals where he is hiking and backpacking in Jamaica. They capture Jermaine Cole talking about music’s influence and bridging the gap between today’s society and musical culture. All while rocking Bally’s hiking boots.
This short film is a contemporary celebration of Bally’s long-standing affinity with hip hop culture and its iconic aesthetic. Much like the sneakers of the 90’s, the hiking boot is this generation’s equivalent assertion on everyday style. Taking functional design and transforming it into a luxury item as only Bally can, own the new wave of boots and backpacks that J. Cole hand selected for this unique collaboration, as seen in the film.