Kanye, Common, Q-Tip, Big Sean, John Legend, Kid Cudi & 2Chainz cover the august issue of Complex. They talk about the compilation “Cruel Summer” as well as how they work together as a team. Read the rest here, otherwise watch the Behind The Scenes video of the photo shoot and an excerpt from the article after the break.

What does G.O.O.D. Music mean to you?

Big Sean: Quality—the best. Kanye put himself in a class that nobody can match, as far as evolving, progressing, and taking the best of what we learn and making more out of it. So the brand is just being the coolest. We dress the best, we rap the best, we sing the best, we look the best. [All laugh.] It’s about getting the money, but it’s also about changing the world and doing what the fuck we want to do.

Pusha T: And knowing that it’s limitless. That’s the biggest thing that comes with G.O.O.D. Music. You get so much, and the fans get so much, in fucking with this brand. From G.O.O.D. Fridays to these 30-minute movies in the Middle East…

Kid Cudi: —made on a whim.

Pusha: There’s just so much that comes along with the brand, as far as showing people that we can do what we want. There are no limitations.

John Legend: It starts with the name itself. We want to be known for quality. We want to be known for stuff that we all can be proud of. That creativity, that attention to detail, that quality control—that’s what distinguishes us from other folks who might just be chasing a hit. Kanye picks artists who care about making great art. We all want to make money and do well, but we also want to make great art that’s important and interesting.

Common: There was a moment in hip-hop when I went to SOB’s and I saw Kanye perform before he came out with The College Dropout. The thing that amazed me was that the “backpack” crowd was there, and then there was the Roc-A-Fella crowd, dudes who were throwing up the Roc. I was like, “Yes.” It reminded me of when I grew up. There was niggas who sold dope that was listening to Rakim and A Tribe Called Quest—and there wasn’t no separation. They just liked it.

Read More [Here]